Eiseleĭisney calculates there are 330 million people living within a three-hour journey of Shanghai - many, it reckons, are potential visitors prepared to pay either the peak period entrance fee of 499 yuan ($76), or the 370 yuan ($56) at other times. "Snow White" in Shanghai Image: Getty Images/AFP/J. The period when we would blindly follow where Disney led has been gone for years," said Wang, founder of the Wanda company which bought Hollywood studio Legendary Entertainment for $3.5 billion in January.ĭespite tough talk from competitors, Disney's position as the guardian of generations of children's dreams made it an attractive prospect for Shanghai, whose leaders are hoping a little bit of fairy dust will rub off on the city's tourism industry. "This craze for Mickey Mouse and Donald Duck is over. Last month, local tycoon Wang Jianlin, who is building his own string of theme parks and reportedly has close ties to China's leadership, criticised Disney for a cultural "invasion" just days before opening his "Wanda Culture and Tourism City" in Nanchang to the south of Shanghai. And it isn't just the foreign giants who are chasing the Chinese fairy tale. Universal Studios is planning a theme park near Beijing, while DreamWorks Animation is cooperating on an entertainment district in Shanghai. Last year alone, 21 parks opened and another 20 were under construction, it said. China is building theme parks faster than any other country in the world, with more than 300 projects receiving funding in recent years, according to the National Business Daily newspaper. Disney is hoping weak economic indicators will not stop China's burgeoning middle class from descending on Shanghai Disney Resort in droves, a bet backed by a Chinese government push to increase domestic consumption.ĭisney isn't the only company looking to tap into the rising consumer class, who are increasingly spoiled for choice. The project broke ground in April 2011, with Disney chairman and chief executive Bob Iger telling reporters it would be a "significant milestone" in the company's history. The $5.5 billion resort features the world's biggest Disney castle, its blue-topped spires rising above land once occupied by farms and small factories on the outskirts of commercial hub Shanghai.ĭisney is seeking to attract crowds with a boat ride based on the "Pirates of the Caribbean", a show from the mega-hit "Frozen" and a "Star Wars" attraction populated by characters from the science-fiction saga among the draws featuring the company's beloved movies.
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